So many riffs, so little time…
Just in the last 24 hours-or-so, I read this, this, this, this, this and this, each of which stuck a chord in me, and all in some way connected. Hard to know which to begin with, but given the way my blog has been getting off to such a sputtering start, perhaps it’s Ben Yoskovitz’s post.
Finally, a blogger addressing head-on a question all of us on-the-fence bloggers have been asking ourselves. How to find the time? His answer? And I’m paraphrasing: You don’t. If you’re waiting for some time to free up in your schedule, it won’t. Blogging is not about sitting down and writing. It’s about approaching the world in a different way. Get it, and the posts are just the by-product. Don’t, and you can spend all the time in the world posting, but it won’t be blogging.
The new reality of corporate communications is completely analogous. Why do some companies seem to flourish in the Web 2.0 world, while others, despite efforts, only draw criticism and reproach? This may be a more involved question to answer completely, but surely the answer lies in how the company conducts business on a day-to-day basis. If it engages with its customers and stakeholders, and its official communications are consistent with this, it can even make mistakes and be forgiven. Hide behind a veil of press releases and official communications, but act differently, and you know what will happen.
